Technology and industrial diversification as fundamental pillars for the future
It was in 2009, in the midst of the crisis, that a strategic revolution took place which saw Irizar strengthen and grow to new record highs.
It focused on the brand, made the decision to go from being a coach bodybuilder to a coach manufacturer, and made a strong commitment to industrial diversification and technology.
At the same time, the company’s products were given a strong boost in terms of their quality and reliability.
Efforts were also made to improve customer relations with its worldwide customers by adapting and customising all products and services to their needs, leading to enormous growth, particularly in Mexico and Brazil.
The strategy of industrial diversification is seen as a key factor in strengthening the Group and, as a result of this policy of diversification, Jema Energy, Datik and Alconza were incorporated into the Group between 2009 and 2013. These companies are engaged in power electronics, ITS solutions for transport management and rotating electrical machinery, respectively.