Thursday, 29th of November 2001

IRIZAR received a TOP-TEN Marketing Leader 2001 prize from the Barcelona Marketing Club at the Gala dinner held last Thursda 29th of November in Barcelona, at a ceremony presided by the Generalitat de Catalunya's Chief Minister the honourable Mr. Artur Mas.

The award, whose origins date from 1970, is an acknowledgement of IRIZAR's excellent Marketing work on the launch of their new PB model coach. Business action, approach and the results obtained through the application of marketing techniques were taken into account. A total of 400 Spanish companies competed for these awards.